Managing SEO Content Writers is a Pain. Here's How I've Hacked It in 3 Simple Steps [+Get My Checklist]
So, you know how managing content writers can sometimes feel like herding wild cats? I've been there. And I've also found a way to make it way less stressful, and I'm excited to share it with you.
First off, let's be honest. Having a team of great content writers can be a game-changer. It means more content, more traffic, and ultimately, more growth. But, if you've ever felt like pulling your hair out when trying to manage either in-house or freelance content writers because things aren't going smoothly, you're not alone.
The main reason why it’s so frustrating?
👉 A lack of clear guidelines.
But that’s not all. There are other reasons why I’ve seen content managers struggle with getting good SEO content from their team of writers:
Reason #1: Skipping out on doing personal quality checks (even just taking the time to read through the articles that are delivered), especially with new writers who you don’t trust yet.
Reason #2: Not updating guidelines based on the feedback you give almost every time. It’s easier to write it down once and make it a requirement instead of always saying the same things to the writers.
Reason #3: Holding onto writers who just aren't cutting it. Don’t get into a habit of editing, get into a habit of finding better writers.
Let's dive into how to tackle these issues, one by one.
Step 1: Create Clear Guidelines or Checklists
Trust me, a solid checklist is a lifesaver. It's like giving your writers a roadmap. And if you're thinking, "Where do I even start with that?" - don't worry. I've added my personal checklist here. Feel free to copy it and make it your own.
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