Managing SEO Content Writers is a Pain. Here's How I've Hacked It in 3 Simple Steps [+Get My Checklist]

So, you know how managing content writers can sometimes feel like herding wild cats? I've been there. And I've also found a way to make it way less stressful, and I'm excited to share it with you.

First off, let's be honest. Having a team of great content writers can be a game-changer. It means more content, more traffic, and ultimately, more growth. But, if you've ever felt like pulling your hair out when trying to manage either in-house or freelance content writers because things aren't going smoothly, you're not alone.

The main reason why it’s so frustrating?

👉 A lack of clear guidelines.

But that’s not all. There are other reasons why I’ve seen content managers struggle with getting good SEO content from their team of writers:

• Reason #1: Skipping out on doing personal quality checks (even just taking the time to read through the articles that are delivered), especially with new writers who you don’t trust yet.

• Reason #2: Not updating guidelines based on the feedback you give almost every time. It’s easier to write it down once and make it a requirement instead of always saying the same things to the writers.

• Reason #3: Holding onto writers who just aren't cutting it. Don’t get into a habit of editing, get into a habit of finding better writers.

Let's dive into how to tackle these issues, one by one.

Step 1: Create Clear Guidelines or Checklists

Trust me, a solid checklist is a lifesaver. It's like giving your writers a roadmap. And if you're thinking, "Where do I even start with that?" - don't worry. I've added my personal checklist here. Feel free to copy it and make it your own.