Combining SEO with Google Ads: 3 Strategies for Maximum ROI

Are your PPC campaigns costing more and delivering less? It's time to consider combining SEO tactics with Google Ads.

Relying solely on Google Ads for generating leads is like trying to run a marathon with one shoe. In my decade-plus experience as an SEO strategist for B2B SaaS startups, I've seen too many seasoned marketing managers pour budgets into Google Ads, only to be left wondering where the returns are. But what if I told you there's a way to supercharge your Google Ads with SEO? Here are three strategies I've successfully tried over the years that have consistently delivered results.

1. Organic Link Building Accelerated with Google Ads

The Concept: Use Google Ads to give immediate visibility to high-quality content, which can then earn organic links and traffic.

1. Find Linkworthy Keywords/Topics: Dive deep into search trends and identify terms that industry insiders frequently link to. Think along the lines of "Emerging Trends in X Industry", “100+ Statistics About X Industry [2024]” or "X Industry Growth Forecast."

   

2. Create Superior Content: Don't just write another article. Create a resource. Something that's 3x more valuable than what's currently ranking.

3. Leverage Google Ads: The moment you hit 'publish', launch a Google Ads campaign. This ensures your content is right there at the top, attracting clicks and, more importantly, backlinks right away.

4. The Outcome: It's simple math. Your article gets immediate visibility, starts racking up organic links, and if Google's algorithm finds the traffic genuine (which, with the quality of your content, it should), you'll soon see it climbing the organic ranks. Once it does, you can dial down the ad spend.

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2. Target Low-Converting but High-Volume Traffic with Google Ads Remarketing

High-volume topics, like "100+ Funny Memes About X," might seem low in value, but there's a method to the madness.

The Concept: Drive traffic through entertaining content and then retarget those visitors with more conversion-focused content.

1. Identify High-Volume Keywords: These are terms that pull traffic but might not directly lead to conversions. For a SaaS company, think "common CRM errors" or "hilarious software bugs."

2. Diverse Content Creation: Don't put all your eggs in one basket. Create infographics, videos, and blog posts.

3. Set Up Google Ads Tag: This is crucial. Every visitor is a potential lead.

   

4. Remarketing with Google Ads: Now, here's where the magic happens. Those visitors who laughed at your memes or nodded at the common errors? Retarget them with content that nudges them down the funnel. A case study or a whitepaper, perhaps?

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3. Boost Conversions with Tool Listicles & Google Ads